MADRID — Spain’s government is seeking to dump the « summer body » myth by welcoming all those who are overweight, have had breast surgery, or simply don’t feel they have the perfect bikini body, to flock to the beaches.
A new campaign entitled « Summer is Ours, too » was launched on social networks this week, aiming to challenge perceived beauty standards and, in particular, to free women from the social pressure, boosted by magazines and ad campaigns, to be slim.
‘Free of stereotypes’
The campaign poster shows a diverse group of women, some overweight, one with large tattoos, another with pink hair.
One of the women in the beach scene has had a mastectomy and is topless. Anot…
Keep on reading: Spanish gov’t wants all body types on beach