I&B Ministry issues ADVISORY on Betting Ads


Betting Advertisement in India: The Government of India has issued a further advisory to sports channels, newspapers and digital media platforms not to show betting ads. The circular, issued on June 13 is aimed at curbing betting ads on sports channels during live matches. Follow Live Updates on Cricket & Other Sports on InsideSport.IN.

“Having regard to the larger public interest involved, the print and electronic media is advised to refrain from publishing advertisements of online betting platforms. The online and social media including online advertisement intermediaries and publishers are advised not to display such advertisements in India or target such advertisements toward the Indian audience,” the Information & Broadcasting Ministry advised in the circular.

Betting Advertisement in India: Government of India issues ADVISORY to Sports Channels & Media platforms, ‘Do not advertise Betting entities’ 

 

Betting Advertisement in India: Government of India issues ADVISORY to Sports Channels & Media platforms, ‘Do not advertise Betting entities’ 

It should be noted that the GoI had earlier issued an advisory in 2020 on not showing such ads on TV. However, it is not a “ban”. With lack of clarity on betting advertisements and its legal stature in India, there has been an influx of ads on sports channels and digital media.

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Betting Advertisement in India: Government of India issues ADVISORY to Sports Channels & Media platforms, 'Do not advertise Betting entities' 

Betting Advertisement in India: Government of India issues ADVISORY to Sports Channels & Media platforms, ‘Do not advertise Betting entities’

Earlier, many flagged concerns that advertisements of betting violate the Advertising  Standards Council of India (ASCI) guidelines. Under the guidelines, “advertisements shall not propagate products, the use of which is banned under the law”.

The ASCI also said that real-money gaming or gambling ads should not appear on any platform including OTT and digital media. However, despite the advisory, such ads have continued to be promoted during live matches of IPL 2022 and other India series.

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